Heidi Klum, 51, gets mother Erna, 80, to join her risqué lingerie ads with daughter Leni, 20

Heidi Klum  was roasted for posing in lingerie with her oldest daughter Leni, 20, earlier this year.

And now the 51-year-old supermodel has added her mother Erna, 80, into the mix for a new campaign shared to Instagram on Monday.

The German star, 51, was seen posing with both Erna and Leni for the Italian lingerie brand Intimissimi.

Smartly, they were all dressed in clothing, though Leni did let her black lace bra show with the help of a sheer top.

The campaign was for Intimissimi’s lightweight cashmere offerings.

Heidi and Leni first posed in lingerie together last year. And they have done it again in October for Intimissimi’s latest Fall/Winter campaign.

Heidi Klum was roasted for posing un lingerie with her oldest daughter Leni, 20, earlier this year

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Heidi Klum was roasted for posing un lingerie with her oldest daughter Leni, 20, earlier this year

And now the 51-year-old supermodel has added her mother Erna, 80, into the mix for a new Instagram post. On Monday the German star, 51, was seen posing with both Erna and Leni for the Italian lingerie brand Intimissimi

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And now the 51-year-old supermodel has added her mother Erna, 80, into the mix for a new Instagram post. On Monday the German star, 51, was seen posing with both Erna and Leni for the Italian lingerie brand Intimissimi

Heidi Klum’s daughter says she found her mom’s ‘sex closet’

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Heidi Klum claims she was a man in her past life and this is the 1st time she is ‘living as a woman’

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Heidi shares her oldest, Leni, with the Italian businessman Flavio Briatore, whom she split from while still pregnant.

She began a relationship with the singer Seal shortly afterward, and the two tied the knot in 2005, four years before he adopted Leni at the age of five. Heidi and the singer went on to share three biological children: sons Henry, 19, and Johan, 17, as well as daughter Lou, 15.

She wed Tokio Hotel guitarist Tom Kaulitz in December 2018.

Heidi has been slammed for the weird mother–daughter pairing.  In October fans were vocal about how disturbing they found the photos of both Heidi and Leni showing off their bodies in lingerie while arm in arm.

Commenters on Initimissi’s Instagram post were largely positive, but several vocal users were concerned or disturbed by the mother–daughter display.

‘Dude that’s your mom,’ one person put it bluntly.

Another person wondered, ‘Which normal mom would pose together with her daughter in lingerie?’

‘Family business it must be continued!’ replied one user.

‘What normal mom would pose together with her daughter in lingerie?’ one concerned fan shared on social media.

‘There’s something wrong there,’ added another person in agreement.

'Which normal mom would pose together with her daughter in lingerie?' read a comment from one disturbed viewer

‘Which normal mom would pose together with her daughter in lingerie?’ read a comment from one disturbed viewer

The German-born model paired the top with a matching high-waisted thong

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The German-born model paired the top with a matching high-waisted thong

The rising model favored a pair of black panties in the same pattern with a low-cut look that highlighted her washboard abs

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The rising model favored a pair of black panties in the same pattern with a low-cut look that highlighted her washboard abs

Leni made her modeling debut with her mother Heidi on the cover of Vogue Germany

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Leni made her modeling debut with her mother Heidi on the cover of Vogue Germany

Heidi blocked comments on her post.

In her photos and video, Heidi showcased her toned abs in a lacy burgundy set as she posed next to Leni, who had on a black bra and panties.

Heidi’s burgundy bra featured undulating edges to the cups and twisting stripe designs.

Leni contrasted her mother with a black bra that put less of the spotlight on her cleavage.

Heidi Klum collaborates with her daughter Leni for Intimissimi

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Klum's three generations seen in 2023 with Leni and Erna

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Klum’s three generations seen in 2023 with Leni and Erna

The future host of Germany's Next Top Model shows off her model potential from a young age with her mom to the right

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 The future host of Germany’s Next Top Model shows off her model potential from a young age with her mom to the right

In her post, Heidi shared a shocking video that opened with her and Leni cuddling up on a sofa.

Despite the most recent criticism Heidi received for her risqué displays, the model has made it clear that she doesn’t have plans to cover up anytime soon.

During an appearance on the Call Her Daddy podcast in September, Heidi sounded defiant when it comes to putting her still-stunning physique on display.

‘I get the miniskirt question all the time: “So how long are you going to wear miniskirt?”‘ Heidi said.

Klum at the Blauer Panther TV & Streaming Award 2024 at BMW Welt on October 23 in Munich, Germany

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Klum at the Blauer Panther TV & Streaming Award 2024 at BMW Welt on October 23 in Munich, Germany

Heidi Klum joins daughter Leni at intimate Intimissimi dinner

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‘I’ve said many times, I probably will be walking around at 70, if I feel like it, in a miniskirt if I wanna show my legs,’ she continued.

She added that she notices changes from aging but still ‘feels good’ about her appearance.

‘I see all my flaws. This is it. That’s how life is. You climb, you get older and it goes down the hill again with our looks and not being plump any more and this, that and the other,’ she said. ‘But at the end of the day, I still look in the mirror and feel good about myself.’

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