Barbadian singer and business mogul, Rihanna is elevating her beauty brand but this time, instead of makeup, the singer is making an entrance into the haircare industry!

Today, June 4, 2024, the singer, who has set her sights a little higher with her soon-to-be-launched Fenty Hair product line, revealed her new haircare collection on her official Instagram page.

The mother of two sported a blonde, shaggy pixie cut with fringe in a vibrant video that was timed to Gravy’s 2023 hit song ‘Turn Up the Bass’.

Rihanna wrote, “A new family is moving in! @fentyhair is pulling up and it’s time to finally have the hair experience you’ve been waiting for”.

“You know how much switching my hair up matters to me. I’ve had almost every texture, color, and length, from weaves to braids to natural – so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need!” she added. “It’s time to play and get stronger by the style.”

With items for a broad range of skin tones, the singer’s seven-year-old, massively successful cosmetics line is expanded with this latest product.

Fans are urged to register now to gain access and shop on June 10 before the official drop, as per the promotional material, which states that the product launch is scheduled for June 13.